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Rumor has it, the shot of Lovato's newly flaxen locks are from behind-the-scenes of the music video for her upcoming second single from DEMI, "Made In The U.S.A." and paired with a faded denim jacket and sweet ivory crochet dress - an outfit that all but screams Americana - we can't help but see some truth in it.
Other speculations, though, are how long this flirtation with lighter locks is going to last, what her next tonsorial move will be, and whether this is the first time she's experienced identification issues courtesy of her ever-morphing hair.
What do you think of Demi Lovato's new blonde hair?
Too much makeup in the 2nd photo :S