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Feel Confident with Demi Lovato's New NYC Color Lovatics Collection by Amanda Lor on Jan 13, 2016


What's wrong with being confident? Demi Lovato channels her latest hit in her new cosmetic line with NYC New York Color! As the ambassador of the cosmetic line, the queen of body positivity exclusively created her new Lovatics Collection, which includes four must-have makeup essentials: Palette Eye Shadow, Lip & Cheek Tint, Mascara, Eyebrow Liner. Demi, if you were to ask me, "Are you ready?' I would totally give you an emphatic YES!


Demi is no stranger to the beauty scene, as she was also involved in creating her own skincare product called Devonne by Demi. With NYC New York Color, she has been able to focus on emphasizing positive reinforcement and confidence building. This collection was made so that fans and makeup lovers alike could deviate from the crowd and bring out their own inner beauty, all at an affordable price.


“I am so excited to share my first makeup line with N.Y.C NEW YORK COLOR. The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades!” – says Demi Lovato.

Lovatics by Demi Eyeshadow Palette - $4.99

"Features 12 nude shades and allows you to channel Demi’s confidence all while showcasing your natural beauty. Your eyes will look naturally effortless with the Natural shades."

Shades Include:
020 Natural

Lovatics by Demi Lip and Cheek Tint - $3.99

"Lovatics by Demi Lip and Cheek Tint will have you blushing because of its’ unique see-through texture and color. Go ahead, apply two strokes on the apple of your cheek with a brush or your fingers and blend it in for an instantly upbeat look. Then apply on your lips, adding more coats to build color to create a bolder, sexier look. You will radiate as the long lasting formula adapts to your unique skin tone, matching your cheek and lips without missing a New York minute. N.Y.C NEW YORK COLOR by Demi Lip and Cheek Tint comes in these four seductive shades"

Shades Include:
001 Cheeky Pink
002 Cheeky Red
003 Cheeky Strawberry
004 Cheeky Berry

Lovatics by Demi Volume & Length Mascara - $4.99

"No collection is complete without Mascara. Up to 11X more volume and up to 64% more length will have you shouting for a Broadway encore. Get iconic length, extreme volume and Demi’s seduction in one stroke with the exclusive shaped Dual-Fiber Brush. The brush’s small and rigid black bristles catch and reveal even the smallest unnoticeable lashes, while long and flexible red bristles instantly pump up the volume lifting the curtain on your lashes. A high wax formula enriched with beeswax to build volume and carnauba wax further enhances your lashes for the stage."

Shades Include:
900 Black

Lovatics by Demi Eyebrow Liner - $1.99

"Want that little detail that changes it all? The secret is out with new Lovatics by Demi Eyebrow Liner. Complete your perfectly poised look like your favorite stylishly cool star and create a work of art with long wear color that easily defines natural brows in high definition. The pencil easily glides for color application while the built in brush enables you to groom and shape your brows for a masterpiece only suitable for the Met."

Shades Include:
001 Medium Brown
002 Dark Brown

Availability:
Now at Target and Walmart

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