Get Flauntme on Mobile
At the same time, when you consider that most Sephora stores are located inside malls where there are department stores already carrying MAC and maybe even standalone MAC boutiques, Ulta makes a lot of sense. Most Ulta stores are located outside of malls in cities where most people don't have easy access to a mall due to distance. Another factor could also be retail space. Ulta stores tend to have more of it compared to Sephora and perhaps Sephora doesn't have the real estate to give up to MAC.
Either way, this is great news for Ulta shoppers who can now reap reward points from MAC purchases!
What do you think of this move?