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MAC Heading to Ulta May 2017 by Jinra Ilustrisimo on Mar 12, 2017

Ulta recently made a big announcement that MAC will be joining its roster of brands. Prior to this announcement MAC is only available in department store counters, standalone boutiques and online at maccosmetics.com According to WWD, the move is just a partial solution to the brands dwindling sales. As a prestige brand, it's an interesting move that MAC would head to Ulta over Sephora, a retailer that primarily carries prestige brands.

At the same time, when you consider that most Sephora stores are located inside malls where there are department stores already carrying MAC and maybe even standalone MAC boutiques, Ulta makes a lot of sense. Most Ulta stores are located outside of malls in cities where most people don't have easy access to a mall due to distance. Another factor could also be retail space. Ulta stores tend to have more of it compared to Sephora and perhaps Sephora doesn't have the real estate to give up to MAC.

Either way, this is great news for Ulta shoppers who can now reap reward points from MAC purchases!

What do you think of this move?

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