Hudabeauty.com is the #1 most influential English site in the Middle East and one of the top 20 Beauty Blogs worldwide. Huda Kattan, founder of Huda Beauty, along with her sisters, Alya and Mona Kattan launched the Huda Beauty Lash Collection in Sephora Dubai Mall (#2 Sephora worldwide) in February 2013. Since the launch, Huda Beauty has become one of the top selling items and has broken numerous records in Sephora Middle East. After seeing great demand for their products worldwide, the sisters decided to launch an online portal to allow beauty enthusiasts everywhere try their products. Huda Beauty has a very strong social media following on Instagram and Facebook where the work of makeup artists, beauty lovers, friends and alike are promoted wearing their products, creating a very encouraging beauty environment that Huda says "welcomes beauty in every form".