LORAC Cosmetics was founded in 1995 by celebrity makeup artist, Carol Shaw. Shaw's mission was to bring a bit of red-carpet glamor to every woman, and wanted to create a brand of products that were not only luxurious, but could appeal to sensitive skin. Through the years, Shaw noticed that most of her celebrity clients had the same major grievances about skincare and makeup as she did. They complained that too many products irritated their skin, looked and felt artificial, and simply didn't last. So Shaw set out to develop a line of products that met these standards, using the purest and mildest ingredients possible. Three years later, LORAC (which is Carol spelled backwards, and pronounced laROCK) was born. The line launched 10 shades of oil- and fragrance-free foundations (a totally revolutionary concept back in 1990), which set the precedence for the natural, effective, and easy-to-use products that LORAC would become famous for.