Too Faced is a name that has become synonymous with style and continues to set the trends that dominate the fashion magazines. And while one foot is firmly planted in fashion, the other is swimming in celebrity. As a makeup staple on the set of some of today's hottest movies and T.V shows, as well as the red carpet, many of Too Faced's products are becoming as famous as the characters they were named after. From Marcia Marcia Marcia, George and Weezie, to Steel Magnolias, screen-inspired shade names have fast become another Too Faced signature. With a growing roster of trendsetting shadow shades, high-tech lip plumpers (Lip Injection), why-didn't-I-think-of-that innovations (Liquif-Eye, which transforms eye shadow into liquid liner), and a collection of cute-as-punch palettes, which have amassed a major following of their own (The Quickie Chronicles), Too Faced has come a long way from paper cups and found a niche in the makeup market.