Yu-Be

It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan.
Los Angeles, CA

About Yu-Be

It was 1957 when a young pharmacist named Yoshikiyo Nowatari first introduced his now famous moisturizing cream to Japan. His creation was invented at the request of a woman long-suffering from dry, cracked skin. She was tired of using petroleum-based skin care products that she found to be greasy, messy and ineffective. With the help of a chemist and a special manufacturing process, he created a glycerin-based moisturizer that would go on to be one of the longest-selling skin care products in Japan and the #1 selling medicated, vitamin-enriched cream on the market.

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