Superior Preference

With fade-defying colorants, superior preference stays true to tone for up to eight weeks without fading or turning dull and brassy. Care supreme conditioner, enriched with vitamin e and UV filter, helps lock in first-day color vibrancy, brilliance, and get a salon like look in minutes. (via Amazon.com)

Flauntme IQ

86

Consensus

L'Oréal's Superior Preference does a great job with gray coverage and the color lasts a decent amount of time.

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Review Breakdown

Positive 83%
Neutral 10%
Negative 7%

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Category Rankings

# 364
# 19

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