it's potent! eye cream

What it is: A brightening eye cream for fading dark circles. What it does: Your eyes can't keep a secret—they're the first to show signs of aging and stress. This powerful eye cream, containing a peptide complex known to help restore elasticity and firmness, fades dark circles and helps smooth fine lines for brighter, younger-looking eyes. Its blend of hydrating botanical extracts features apple extract, known to help boost collagen, and loquat extract, known to help protect the skin from free radical damage. What else you need to know: Apply Ooh-la-lift, Benefit's instant undereye brightener, after It's Potent! Eye cream for an extra brightening boost. (via

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